Eun Ju Han
ūüíꬆ Graphic Designer - ¬†strong focus in, but not limited to UX/UI, Branding, Packaging ¬†
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Noodle Road
Logo
Packaging
Illustration
HEB, a prominent food retailer headquartered in Texas, is renowned for its diverse range of own-brand products. The project involved crafting a comprehensive creative solution for one of HEB's products, from conceptualization to execution. This included conducting thorough market research to grasp consumer preferences and trends, as well as conceptualizing innovative design solutions that harmonized with the brand's identity.

With the increasing awareness and interest in Asian culture, I identified an opportunity to introduce Asian-style dried noodles to HEB's product lineup, which currently does not offer such an option. Drawing inspiration from the historical Silk Road, which connected Asia with the West, I chose the name "Noodle Road" to evoke the spirit of cultural exchange and exploration. My goal was to design packaging that captures the essence of this journey, reflecting the diversity and vibrancy of Asian cuisine while appealing to a broad audience.




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